Mechanism Design
We create playful, thoughtful designs which engage the reader and enhance the content, in print and on the web.
Featured Projects
RouteBuddy Software
RouteBuddy software required an identity, graphics and a website to sell their GPS software and maps. The main site was produced and updated with Fragmenta, and the RouteBuddy store was created with Ruby on Rails.
Cashou Picture Research
Cashou Picture Research needed a new look and a facility for quickly serving thousands of image files to clients. This involved producing a new identity and website, allowing clients to view slideshows of images and search image captions quickly.
A browser from Google
5 In 1995, Marc Andreessen of Mozilla accurately summarised the threat netscape (and the web) posed to Microsoft by saying it would one day reduce Windows to a set of poorly debugged device drivers.
It looks like Google Chrome will be a browser to watch, as Google plan to do exactly what Netscape threatened to do in 19955 – render desktop operating systems irrelevant for the majority of users. Gears, and faster javascript libraries, will help drive people to use more and more web applications instead of desktop applications; as the difference between the two becomes less and less discernible. Shame their beta is to be windows only.
Also a very interesting way to market an exclusively online product, from a company which is traditionally all about the web – they’ve sent out hard copies of a comic rather than posting it online. It’s a beautifully executed comic in any case and worth a read if you’re interested in browsers.
